We need to talk about profitability: live product reveal
Tuesday, October 14, 2025
October 14, 2025
10/14/2025 7:00 AM
The old way of pricing client work is broken, and your margins are paying the price.
Featured speaker
Marcel Petitpas
Alexandria Petigna
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About this event
Estimates get messy. Margins disappear.
But it doesn’t have to be that way.
Say goodbye to vibe quoting, undercharging, and crossed-fingered estimates. In this live session, we’re breaking down what really gets in the way of profitability and how to fix it.
As CEO of Parakeeto and host of the Agency Profit Podcast, Marcel Petitpas helped thousands of teams fix the systems that quietly kill profitability.
In this session, Marcel unpacks:
- Why your estimates fall short and what to link them to instead
- How top agencies scope and price work without losing speed or margin
- The patterns that lead to margin erosion long before delivery starts
Got questions you’d like our experts to answer? Share them via Slido.
Meet your speakers
Marcel Petitpas
CEO and Co-Founder
Marcel Petitpas is the CEO and Co-Founder of Parakeeto, a company dedicated to helping agencies measure and enhance their profitability. As a consultant specializing in Agency Profitability Optimization, he has helped thousands of agencies and professional services firms worldwide track the right metrics and improve their profitability.
Alexandria Petigna
Sr. Product Marketing Manager
Alexandria Petigna is a product marketer with a background in consulting, onboarding, and customer success. She brings deep user empathy, a knack for storytelling, and hands-on problem-solving to drive growth in product-led B2B SaaS environments.
CEO and Co-Founder
Marcel Petitpas is the CEO and Co-Founder of Parakeeto, a company dedicated to helping agencies measure and enhance their profitability. As a consultant specializing in Agency Profitability Optimization, he has helped thousands of agencies and professional services firms worldwide track the right metrics and improve their profitability.
Sr. Product Marketing Manager
Alexandria Petigna is a product marketer with a background in consulting, onboarding, and customer success. She brings deep user empathy, a knack for storytelling, and hands-on problem-solving to drive growth in product-led B2B SaaS environments.
