15 years of Float

This month, we celebrate 15 years of Float.

Back in 2011, my co-founder Lars and I worked together at Razorfish in New York. We bonded over good coffee and a shared frustration with the quality of work we were shipping to a client.

As a producer, I’d pore over resourcing spreadsheets trying to figure out how our Lead Engineer could be allocated across eight projects at four hours each per day. A brilliant Creative Director was edging toward burnout. A contractor PM was drowning, while two veteran PMs at the other end of the office were playing PlayStation, their auto client on holiday.

It wasn’t a talent problem. It was a visibility problem.

We built Float to give teams visibility into capacity, capability, and project health so they can plan better, protect their people, and run more profitable projects.

What are you great at?

Today, I spend much of my time speaking with agency leaders and walking the warehouses of some of the best creative and in-house teams in the world. The great ones, you can feel it immediately. The electricity, the hive of activity. Creativity leaps out of the meeting rooms like the faint smell of pizza from a late-night pitch. There’s no building I’d rather be in than an agency when you get that energy right. That hasn’t changed in 15 years.

But the work has. AI now handles more production. Agents are automating generic workflows. The billable hour model is being rethought, as AI is capable of producing more for the same human hour.

And when machines can produce more of something, the question becomes: what is the something you do better than anyone else? AI will be a forcing function to drive greater specialization. A stress test on your unique strengths and capabilities as a business. The difference between the agencies that struggle to survive and those that thrive will be the quality of your talent, and how effectively you deploy it.
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Find your talent

Today, talent is decentralized. We’re working remote, cross-office and cross-border. Agencies rely more heavily on contingent workers to bring in specialized skills outside their core teams. Skills are fluid, and roles are evolving faster than job titles.

The answer to “who is great at what?” is far more complex than before. And when that answer lives in the heads of a few resource planners, you create single points of failure. When someone leaves, the knowledge leaves with them.

With Float’s Talent Graph, we’re mapping your organization into a living network that continuously learns and updates the relationships between your people, their skills, the work they deliver, and the results they achieve. Not just who is available, but who is experienced. Not just who can do the work, but who should.

We’re shifting service orgs from tacit knowledge as a risk, to talent intelligence as a competitive advantage.
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From reactive to proactive

It’s 2026, and many agencies continue to make critical business decisions from look back financial reports and a patchwork of spreadsheets. Timesheets close, and reports get generated. Margins are analyzed when projects are already over and it’s too late to course correct.

It’s time to change that. Float arms leaders with real-time data and actionable insights. When your estimates, plans, and actuals live in one connected system, you can decide earlier and with more confidence: what projects need rescuing? What projects do you take on next? What clients are powering your revenue growth? And what work is weighing down your margins?

We’re making your data useful, offering you foresight instead of hindsight. And giving you greater control and predictability over future revenue and margins.
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To the people behind great work

Fifteen years in, we’re proud to be the #1 rated resource management solution on G2 for six consecutive reports. I’m grateful to work with agencies and in-house teams we’ve long admired, from Metalab to IDEO, from Google to Canva. Fifteen years later, I’m still sharing coffee and frustrations with Lars. And we’re still anchored in the same belief: talent is your most important asset.

To everyone who’s been part of this journey as a teammate, a customer, or a partner, thank you. You’ve shaped what Float is today and enabled us to remain independent and self-funded.

And to the agency leaders building the next 15 years of this industry: the tools will keep evolving, productivity will accelerate, and client expectations will rise. What won’t change is that great creative work comes from great people aligned at the right moment on the right problems. Helping teams do more of that remains one of the greatest joys in what I get to do every day.

— Glenn