Marketing projects, resourced profitably

We implemented Float and we 100% couldn’t have run an effective business without it. It is the essential resource for understanding availability across the studio holistically in a scalable way.

Float increased our resourcing efficiency by 50%. It gives us a lot of information when estimating projects. Margin’s a big one—Float gives us visibility much sooner if something is off.

Float enables us to answer key questions: How much time can we tentatively allocate without blocking confirmed work? Is this project planned properly? Can we predict how much work is coming in?

Float’s profitability tracking has been a game-changer. We’ve been able to quickly assess project profitability right from the planning stage, which has helped us make faster, more informed decisions.

Our delivery has definitely improved. 90% of our work is delivered on time and we are at least 20%-30% more efficient because people spend less time waiting around, not knowing what to do.

I work with creatives, and we need to look at data in a digestible way. Float makes it easy and efficient to do so. Our production team increased on-time delivery from 40% to 90%.

I’m able to make better statements about the availability of the whole company. I have better traceability and a better overview of all projects, which means the whole company is more efficient.

When you roll out a new tool, it’s always difficult to get everyone on board. But 80% really loved Float immediately; and those who didn’t get it at the start are now saying “This tool is so good. Wow.”

The impact was undeniable. Transparency improved, decision making strengthened, and for the first time we could see our people and our projects with clarity.