How to build a resource utilization formula that works for your business
Tuesday, February 25, 2025
February 25, 2025
2/25/2025 12:00 PM
43
Learn how to calculate resource utilization the right way and avoid the common mistakes that cost your business time and profit.
Featured speaker
Marcel Petitpas
Nick Patterson
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About this event
If you’re an agency owner, project leader, or resource manager, you know that getting utilization right is not as straightforward as plugging numbers into a spreadsheet.
Even with a seemingly perfect business formula, reality doesn’t often match expectations: some team members may be overwhelmed while others are underutilized—and despite projections of healthy profits, you may still be losing money.
But it doesn’t have to be this way.
In this expert-led virtual session, learn how to:
- Develop utilization definitions and metrics that align with your business’ unique needs and context
- Set realistic and achievable utilization targets to increase profit
- Avoid common mistakes that cause overwork and disengagement
- Use tools to measure and manage utilization effectively—saving you both time and money
Meet your speakers
Siobhan Hayes
Head of Marketing
Your Float host
As the Director of Marketing at Float, Siobhan leads a global team to drive awareness, growth, and customer engagement for the #1 rated resource management software. Since joining in 2019, Siobhan has helped shape a values-driven brand and a standout product experience that supports professional services teams around the world.
Marcel Petitpas
CEO and Co-Founder
Marcel Petitpas is the CEO and Co-Founder of Parakeeto, a company dedicated to helping agencies measure and enhance their profitability. As a speaker, podcast host, and consultant specializing in Agency Profitability Optimization, he has helped thousands of agencies, consultancies, and professional services firms worldwide track the right metrics and improve their profitability. He’s an expert on utilization, which he calls “the Darksaber of agency metrics“. In addition to his role at Parakeeto, Marcel is a bestselling author, a weightlifting and biohacking enthusiast, and a part-time beekeeper.
Nick Patterson
Founder and Co-CEO
Nick Patterson is the Founder and Co-CEO of Storm & Shelter, a production house that’s been creating high-quality content for nearly 12 years. He blends creative ambition with solid operations, ensuring the team can focus on what they do best—delivering top-tier work for brands like Twitter, Yamaha, BT, and O2. “I love that feeling when the team’s mega pumped about the work, the client’s super happy with it, and everyone involved does that thing where you raise your chin up, squint and nod slowly.” As Co-CEO, Nick drives the business forward by building strong client partnerships and ensuring Storm & Shelter remains a leader in creative production.
CEO and Co-Founder
Marcel Petitpas is the CEO and Co-Founder of Parakeeto, a company dedicated to helping agencies measure and enhance their profitability. As a speaker, podcast host, and consultant specializing in Agency Profitability Optimization, he has helped thousands of agencies, consultancies, and professional services firms worldwide track the right metrics and improve their profitability. He’s an expert on utilization, which he calls “the Darksaber of agency metrics“. In addition to his role at Parakeeto, Marcel is a bestselling author, a weightlifting and biohacking enthusiast, and a part-time beekeeper.
Founder and Co-CEO
Nick Patterson is the Founder and Co-CEO of Storm & Shelter, a production house that’s been creating high-quality content for nearly 12 years. He blends creative ambition with solid operations, ensuring the team can focus on what they do best—delivering top-tier work for brands like Twitter, Yamaha, BT, and O2. “I love that feeling when the team’s mega pumped about the work, the client’s super happy with it, and everyone involved does that thing where you raise your chin up, squint and nod slowly.” As Co-CEO, Nick drives the business forward by building strong client partnerships and ensuring Storm & Shelter remains a leader in creative production.
