We need to talk about profitability: live product reveal

Estimates get messy. Margins disappear. Marcel Petitpas, agency metrics expert and CEO of Parakeeto knows why—and we’ve built something to help you take back control.

Say goodbye to vibe quoting, undercharging, and crossed-fingered estimates. In this live session, we’re breaking down what really gets in the way of profitability—and how to fix it.

Keynote: price smarter and protect your margins—Marcel Petitpas

Profit margins don’t vanish by accident—they disappear one unclear decision at a time.

Marcel Petitpas has seen it all. As CEO of Parakeeto and host of the Agency Profit Podcast, he’s helped thousands of teams fix the systems that quietly kill profitability.

In this keynote, Marcel unpacks:

• Why your estimates fall short—and what to link them to instead
• How top agencies scope and price work without losing speed or margin
• The patterns that lead to margin erosion long before delivery starts

Fireside chat: unveiling Float's new profitability features—Alice Winthrop and Alexandria Petigna

What if you could see margin risk before the work begins?

We built a feature for that. In this session, Alice and Alexandria pull back the curtain on Float’s most requested launch yet.

You’ll hear:

• The real problems Float's new capabilities solve (hint: it’s about alignment, not arithmetic)
• How these powerful profitability features work inside Float—what’s new, what’s fast, what’s powerful
• Where it all fits into your workflow—and how it helps you price and estimate work with confidence

This is your first look at smarter estimating, real-time margin visibility, and planning that doesn’t leave profitability up to chance.

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