BuzzFeed manages 100+ projects on the go with Float

Team contributors
Associate Director of Production Technology
Senior Director, Production Operations
Content Marketer

BuzzFeed is the world’s leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally. You’ve likely watched a BuzzFeed video, “lol’d” at one of their memes, or been sucked into a quirky quiz to find out which Disney Princess you’re most like (there’s no shame, we’ve all done it).

The post-production team is responsible for the editing and assembling of raw content that is used to create the awesome videos that BuzzFeed is renowned for. With the help of Float, they are able to plan and manage hundreds of projects at the same time.

The BuzzFeed office
The BuzzFeed office

Projects at BuzzFeed have very fast timelines

Working on between 100-200 video projects at any given time meant the BuzzFeed post-production team needed a tool that could manage their extensive volume of projects.

“We needed a resourcing software that could handle our workload, without outages and lag time, and that could make updates in real time,” says Richard Klopfenstein, Associate Director of Production Technology at Buzzfeed.

BuzzFeed team members
BuzzFeed team members

Klopfenstein, who oversees technology for the team, says that before Float, they’d been using Teamweek (now Toggl Plan) for their resource planning.

As the team and our projects grew, loading everyone’s schedules took more and more time. The more data we put in, the more problematic it became for us with lag times.

The post-production team switched to Float, a fast and reliable resource scheduling solution

It took about a week for the BuzzFeed team to start using Float for their project resourcing, and they fully transitioned the department within a month.

Since transitioning to Float, Klopfenstein says they’ve been able to speed up their work processes without any negative side effects. “So far so good! We’ve been able to sustain our amount of projects without bogging down, and we’ve been impressed with how quick the UI is,” he says.

There was some risk in switching to a new process after years with a platform that they’d grown familiar with. Klopfenstein says his team did have some skepticism as to whether Float would actually be able to handle their volume of projects and still be fast and agile enough for day-to-day use.

“We had a few people test it out with a couple of projects before we rolled it out. Once we decided to go ahead, the team acclimated surprisingly quick. It only took users about a week to transition over to Float and get comfortable with it.“

What took the team a little more time was agreeing on a new naming convention and translating their existing information to the designed data fields in Float.

It was a one-time investment, and overall, we’ve gained it all back in the time we’ve saved using the tool.

BuzzFeed seamlessly manages 100+ post-production projects on the go with Float

BuzzFeed’s Senior Director of Production Operations, Leah Zeis, is responsible for determining what’s actually required to deliver a video project.

Each project typically begins with the creative team filling out a form full of project data like who is on the project team, the overall project timeline, and what the deliverables are. Zeis and the post-production team coordinators then assess the timeline and begin the resource planning process in Float.

It’s in Float that we start creating and assigning the editing tasks and resources to get the project delivered. We add information like the project due date and budget so that, at a high level, we can see what our resource capacity and availability is to schedule the right team for the job.

They use Float daily to update and add new work to their team’s schedule.

Two members of the Buzzfeed team
Two members of the Buzzfeed team

BuzzFeed’s post-production coordinators are the heaviest Float users. “We’re on the system daily updating tasks and adding new projects,” says Zeis.

“With most video projects running for two to three weeks, and new work always coming in, existing scheduled tasks will often have to be reassigned to whoever is the best available at that time.”

This has made the single schedule view of all their team the most useful Float feature for BuzzFeed.

When managing 100 to 200 projects at once, we need to be able to see everyone’s schedules at a high level. We also love the sorting and filtering options and being able to build and save our favorite schedule views. We weren’t able to do that in our last software, so the custom views for us has been an added bonus with Float.

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